Three Questions You Should Be Asking Yourself to Keep Prospective Customers Engaged
Are you representing your business in a way that makes customers want to engage with you? Keeping your website engaging and up-to-date isn’t something that can be fixed by a one-time website redesign—it’s a process. Luckily, it’s a simple process.
Taking a few moments on a regular basis to evaluate your website can keep you at the top of your game and ensure you’re staying relevant and engaging for potential customers.
Here are three quick questions to ask yourself when evaluating your website:
Does it effectively inform your clients who you are, what you can do for them, and why they should hire you to do it instead of your competitor?
You have five seconds to communicate your relevance to a visitor before they decide to engage with your business or move on to your competitor. Make sure your message is short, concise, clear, and requires minimal effort to process.
Does the content on your website communicate benefits and improvements the customer will experience as a result of working with you, rather than focusing on features and services that you can offer?
You should be the one translating your features into benefits. Don’t make your customer translate. Besides being more work for the customer to translate, they might not translate in the way you want them to.
Is it a simple layout that is easy to navigate, and puts your most important messaging in the visitor’s direct line of sight?
Once a visitor decides to engage (by scrolling, or clicking away from the landing section of the site), make sure they don’t get lost in the noise and either a confusing layout or muddled communication. Think like your prospective customer. What are the primary things they need to know before engaging with the type of product or service you offer? Where do you need to quickly direct them in order for them to make a purchase decision?
Think like your potential customer when you’re reviewing your website and make notes of where you get frustrated. Better yet, have someone with a fresh pair of eyes evaluate the site with these questions in mind. Just make sure to do it on a regular basis so you can stay at the top of your game and engage customers rather than inadvertently sending them to your competitors.